Rugby World Cup 2015

The largest sporting event of 2015, staged at 13 stadiums across the United Kingdom. The Tournament was seen live by 2.4m people attending matches, with a further 1.5m fans entering zones across the country and over 10m TV viewers for opening game alone. In order to deliver best in class experience to visitors from around…

Goodwood – Home of the Festival of Speed, Goodwood Revival & Qatar Goodwood Festival

The spectacular estate of Goodwood is the home to the world famous Festival of Speed, Goodwood Revival & Qatar Goodwood Festival. With over 400,000 visitors attending the venue each year, Brightsparks routinely supply accredited events & hospitality staff some of the most exclusive areas and to represent some of the biggest global brands from Bentley…

Working at a start-up: why it’s good, and why it isn’t for everyone

There are currently over 5 million businesses in the UK. 99% of these are classed as small or micro-businesses, employing less than 10 people. According to the CIPD Labour Market Outlook, over 60% of employers in the UK are actively looking to hire, and as the economy continues to strengthen, the number of businesses will…

Standing out from a distance – how to nail a phone interview

The world of job applications is an ever-changing landscape. Whereas 10 or 20 years ago face-to-face interviews were the norm, in today’s increasingly digitised and connected world it is increasingly common to companies to use webcam or telephone-based interviews, saving them time and inconvenience. This change in medium inevitably brings about changes in the way…

Volvic – Have you #GotTheBottle ?

Objective As part of a three year brand activation activity plan between Volvic & Tough Mudder. Brightsparks were asked to bring the partnership to life before, during & after Tough Mudder events throughout the UK.   Planning & insights Stimulated intrigue in Volvic via key POS material Utilised key brand messages on Sampling Teams uniform…

Velocity – Helping people access the world’s best restaurants

The Brand Velocity provides insider access to the best dining & hospitality experiences globally, including over 1000 restaurants in New York, London, Los Angeles, San Francisco, Miami, Toronto & more. Having secured $16m of Series A funding in Summer 2015, Velocity is one of the fastest growing technology companies in the world, featuring in Forbes,…

Do the KIND thing

Objective Raise awareness of KIND snack bars in the UK. Enable as many people to try the bars as possible Educate consumers about the KIND brand & bars   Planning & insights Target Audience predominately Health conscious Educate consumers on ingredients/nutrition and heritage Spread the Kind message to trade ensuring core distribution   Creative solution …

Evian – #BeatTheHeat Campaign

Objective Raise brand awareness of the Evian & TFL partnership Keeping passengers hydrated on their journeys with Evian   Planning & insights Logistically difficult due to the nature of both Underground sites & time constraints Staff selection & bespoke uniform design in line with brand guidelines   Creative solution  Distribute free Evian water on the…

Tech-savvy, customer focussed, start-up talent

“Brightsparks has supported Wazoku from its very early days as a small tech start-up. We are now almost 50 people and some of our best talent came via our relationship with Brightsparks, who supported not just in helping to find great people, but also in helping us to shape and run our assessment centres. In…

Hammerson: retail & real estate, values & culture

“Brightsparks has supported Hammerson since 2014, consulting on both permanent and contract positions where they have focussed predominantly on Graduate and Young Professional vacancies. They have dedicated time to exploring each new role with the respective hiring manger to establish strong relationships and ensure they fully understand the requirement and how best to approach it….

Xchanging Graduate Campaign – powered by Brightsparks

I have worked with Brightsparks for the past few years. Initially they were a one off supplier to us for some individual graduate vacancies. However after positive experiences on those occasions and seeing the quality of the candidates and service I decided to use them as our sole supplier for our graduate intake. Over three…

Think live events are dead? Think again.

Ten years ago, some people were forecasting the end of face-to-face events. In response to this prediction, all sorts of online platforms sprung up with the purpose of recreating physical events using digital means. Guess what? Many of those platforms are gone. The naysayers were wrong. Face-to-face events are alive and kicking – and they’re…