The graduate is sitting in front of you, saying all the right things, but you have a nagging concern that there is no substance behind their words. They seem so sure in their ability that even their body language marries up with their messages, but would that be the same if they are thrown into…
Tag: Events
Brexit could hamper investment in event industry, says BVEP research
The amount of investment made in the event industry and the level of events attracted to the UK are likely to decrease, according to a recent Business Visits Events Partnership (BVEP) survey. BVEP, the umbrella body for the UK events industry, carried out research among its partner organisations to explore their thoughts on how Brexit…
Rugby World Cup 2015
The largest sporting event of 2015, staged at 13 stadiums across the United Kingdom. The Tournament was seen live by 2.4m people attending matches, with a further 1.5m fans entering zones across the country and over 10m TV viewers for opening game alone. In order to deliver best in class experience to visitors from around…
Goodwood – Home of the Festival of Speed, Goodwood Revival & Qatar Goodwood Festival
The spectacular estate of Goodwood is the home to the world famous Festival of Speed, Goodwood Revival & Qatar Goodwood Festival. With over 400,000 visitors attending the venue each year, Brightsparks routinely supply accredited events & hospitality staff some of the most exclusive areas and to represent some of the biggest global brands from Bentley…
Volvic – Have you #GotTheBottle ?
Objective As part of a three year brand activation activity plan between Volvic & Tough Mudder. Brightsparks were asked to bring the partnership to life before, during & after Tough Mudder events throughout the UK. Planning & insights Stimulated intrigue in Volvic via key POS material Utilised key brand messages on Sampling Teams uniform…
Do the KIND thing
Objective Raise awareness of KIND snack bars in the UK. Enable as many people to try the bars as possible Educate consumers about the KIND brand & bars Planning & insights Target Audience predominately Health conscious Educate consumers on ingredients/nutrition and heritage Spread the Kind message to trade ensuring core distribution Creative solution …
Evian – #BeatTheHeat Campaign
Objective Raise brand awareness of the Evian & TFL partnership Keeping passengers hydrated on their journeys with Evian Planning & insights Logistically difficult due to the nature of both Underground sites & time constraints Staff selection & bespoke uniform design in line with brand guidelines Creative solution Distribute free Evian water on the…
Think live events are dead? Think again.
Ten years ago, some people were forecasting the end of face-to-face events. In response to this prediction, all sorts of online platforms sprung up with the purpose of recreating physical events using digital means. Guess what? Many of those platforms are gone. The naysayers were wrong. Face-to-face events are alive and kicking – and they’re…
How to reach consumers at the right time, in our cluttered world?
It’s important to fit into your audience’s daily routine… It’s 7am on a Friday morning. David, a twenty-something Londoner hears his alarm go off. The first thing he does is reach for his phone to check all of his notifications: another DJ Khaled Story on Snapchat -#KeysToSuccess; 26 new followers after that Kygo clip was…
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