The spectacular estate of Goodwood is the home to the world famous Festival of Speed, Goodwood Revival & Qatar Goodwood Festival. With over 400,000 visitors attending the venue each year, Brightsparks routinely supply accredited events & hospitality staff some of the most exclusive areas and to represent some of the biggest global brands from Bentley…
Tag: Lifestyle
Working at a start-up: why it’s good, and why it isn’t for everyone
There are currently over 5 million businesses in the UK. 99% of these are classed as small or micro-businesses, employing less than 10 people. According to the CIPD Labour Market Outlook, over 60% of employers in the UK are actively looking to hire, and as the economy continues to strengthen, the number of businesses will…
Volvic – Have you #GotTheBottle ?
Objective As part of a three year brand activation activity plan between Volvic & Tough Mudder. Brightsparks were asked to bring the partnership to life before, during & after Tough Mudder events throughout the UK. Planning & insights Stimulated intrigue in Volvic via key POS material Utilised key brand messages on Sampling Teams uniform…
Velocity – Helping people access the world’s best restaurants
The Brand Velocity provides insider access to the best dining & hospitality experiences globally, including over 1000 restaurants in New York, London, Los Angeles, San Francisco, Miami, Toronto & more. Having secured $16m of Series A funding in Summer 2015, Velocity is one of the fastest growing technology companies in the world, featuring in Forbes,…
Do the KIND thing
Objective Raise awareness of KIND snack bars in the UK. Enable as many people to try the bars as possible Educate consumers about the KIND brand & bars Planning & insights Target Audience predominately Health conscious Educate consumers on ingredients/nutrition and heritage Spread the Kind message to trade ensuring core distribution Creative solution …
Think live events are dead? Think again.
Ten years ago, some people were forecasting the end of face-to-face events. In response to this prediction, all sorts of online platforms sprung up with the purpose of recreating physical events using digital means. Guess what? Many of those platforms are gone. The naysayers were wrong. Face-to-face events are alive and kicking – and they’re…
How to reach consumers at the right time, in our cluttered world?
It’s important to fit into your audience’s daily routine… It’s 7am on a Friday morning. David, a twenty-something Londoner hears his alarm go off. The first thing he does is reach for his phone to check all of his notifications: another DJ Khaled Story on Snapchat -#KeysToSuccess; 26 new followers after that Kygo clip was…
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