Objective As part of a three year brand activation activity plan between Volvic & Tough Mudder. Brightsparks were asked to bring the partnership to life before, during & after Tough Mudder events throughout the UK. Planning & insights Stimulated intrigue in Volvic via key POS material Utilised key brand messages on Sampling Teams uniform…
Tag: FMCG
Do the KIND thing
Objective Raise awareness of KIND snack bars in the UK. Enable as many people to try the bars as possible Educate consumers about the KIND brand & bars Planning & insights Target Audience predominately Health conscious Educate consumers on ingredients/nutrition and heritage Spread the Kind message to trade ensuring core distribution Creative solution …
Evian – #BeatTheHeat Campaign
Objective Raise brand awareness of the Evian & TFL partnership Keeping passengers hydrated on their journeys with Evian Planning & insights Logistically difficult due to the nature of both Underground sites & time constraints Staff selection & bespoke uniform design in line with brand guidelines Creative solution Distribute free Evian water on the…